Regen Messenger - How Farms talk to Farmers

About Us

Overview

Regen Ltd is an innovative company creating world class technology based solutions for the agricultural sector. Regen is led by Bridgit Hawkins, an agricultural business specialist with extensive commercial experience in the rural sector. The flagship product, Re:Gen, is a smart solution to help dairy farmers manage and monitor dairy effluent disposal.

History and Development
Regen is a private, New Zealand based company, created in 2010 to manage and market the Re:Gen Solution.

The Re:Gen system was developed by Wellington Company Harmonic, with support from Dairy NZ, Massey University, Gen-I and the Ministry of Science and Innovation (previously FRST). Bridgit led the rural development programme at Harmonic, and in 2006, conceived a novel concept for effluent management on dairy farms stemming from the environmental monitoring work at Massey University.

The Re:Gen system, was developed in conjunction with Massey University scientists and proved to have a range of benefits for the farm including the scheduling of effluent irrigation and quantifying the changes required to the farm’s effluent system.

Re:Gen was launched in March 2010 following a successful nationwide farm trial and has proven to prevent ponds from overflowing.

Re:Gen won the TUANZ Innovation Award in 2010, for innovation in the Rural market category and received a special commendation at the Hi-Tech Awards 2010.

“We believe Re:Gen is the most advanced effluent monitoring solution on the rural market. Having more information helps you to manage farms more efficiently”, says Bridgit.

Management Team

Bridgit Hawkins

Chief Executive Officer & Director

Raised on a Taupo sheep and beef farm, Bridgit Hawkins gained a Masters Degree in Agriculture from Massey University before focusing on transforming science into a product or service that adds value. Bridgit has a successful track record in innovation and commercialising agricultural science.

Her strengths are strategic analysis and business development. Bridgit brings a great combination of commercial experience and indepth rural market knowledge , plus technology application to the table. Her extensive experience includes strategic development and business analysis for organisations as diverse as AgResearch, SpectraNet, Danish Technology Institute (DTI), Agribusiness Research and Education Network (AREN), TradeNZ and Catapult Genetics.

Bridgit has presented on effluent management and environmental sensing solutions at various industry conferences throughout New Zealand, Korea and South America.

Partners

		DataCol's direct industry experience and knowledge sets it apart from other providers. Established in 1999, DataCol has grown to over 200 employees and contractors and gained widespread recognition for its service commitment and levels of innovation. DataCol has wide experience in smart data collection, telemetry and water management solutions and is an Irrigation New Zealand authorized and National Environmental Standard approved provider of water metering and compliance monitoring services. DataCol is a fully owned subsidiary of New Zealand lines company Electra, whose assets total over $274 million with offices spread throughout New Zealand and Australia.
		Re:Gen has been developed based on research undertaken by Massey University on deferred irrigation.
		Gen-i has partnered with Harmonic to deliver the Re:gen effluent monitoring solution. Gen-i, a member of the Telecom Group, is committed to providing integrated technology solutions and services that build a sustainable environment and prosperous rural sector.
		TracMap provides a complete agricultural GPS guidance solution for vehicles operating in New Zealand's demanding outdoor environment.TracMap's award winning units make operating vehicles and managing staff on the farm easier and more profitable. TracMap is based in Mosgiel and has experienced rapid growth since its launch, just over three years ago.